Cherokee B2R is our return-to-our-roots Cherokee edition. The Back 2 Roots series was created to bring Maximum Cheer and the programs that helped build us back to the kind of atmosphere where it all started — just with much nicer venues.
Maximum grew because of the incredible support from small and micro programs, and this series is designed specifically with those gyms in mind. B2R events are built for programs with fewer than 75 athletes and offer a chance to compete on full competition equipment without the pressure and intensity of a massive production-style event.
Our goal is to create a low-stress, low-maintenance, and more personal competition experience where athletes, coaches, and families can truly enjoy the weekend. It’s an opportunity for gyms to compete, grow, and celebrate their athletes in a different kind of environment while still receiving dedicated awards sessions and recognition.
To help preserve that atmosphere, these events are intentionally capacity limited, so early registration is strongly encouraged.
And if you want the best of both worlds — you can also participate in the Friday night competition in addition to the Saturday-Sunday event weekend.
January 22, 2027
Harrah’s Cherokee Casino and Hotel
Cherokee, NC
Maximum is never stay-to-play, but we always offer discounted rates at quality hotels.
100% Paid Bid – Supreme Grand Champion
50% Paid Bid – Grand Champion
4 At Large Cheer Bids
4 At Large Dance Bids
4 Partial Paid Cheer Bids
1 Partial Paid Dance Bid
Paid – 1 available
At large – 3 available
Any teams accepting paid OR at large bids to ASWC or PRGN will need to purchase a Zorts ID ($12.80/year) and complete their eligibility registration through Zorts. Gyms with athletes or coaches who have not purchased a Zorts ID or completed their eligibility registration will not be eligible to receive a bid and compete at ASWC or PRGN.
If you intend to accept bids to the Allstar World Championship or Prep and Rec Grand Nationals, let us know prior to the event so that we can connect you with a Zorts representative.
You can expect a call from Zorts staff to go over the next steps, answer any Zorts-specific questions, and provide your gym’s personalized links to get started.
Please note: Crossover athletes participating in multiple routines only need to complete their roster entries once.
If you have any questions or have not received your personalized link, please reach out to cheerhelp@zortssports.com and let them know you are attending a Maximum Cheer event.
Thank you for helping your teams complete these next steps—this ensures a smooth, safe, and secure experience for everyone at Maximum Cheer Events!
Tickets go on sale 30 days prior to the event. To get your tickets click here.
You will also be able to view the performance order on that link starting the morning of the event.
All events will be livestreamed through Sport Engine, allowing friends, family, and supporters to tune in from anywhere. Viewers can watch live or on demand with a Sport Engine Play membership.
Membership packages are available online and offer flexible viewing options to fit your needs: SUBSCRIBE HERE