The Challenge is redefining the cheer competition experience by putting families first — starting with free spectator admission at every event. No more ticket fees or barriers keeping fans from cheering on their athletes. The Grand Strand Challenge in Myrtle Beach, SC on November 15, 2025, is more than just a competition; it’s a celebration of community, connection, and the very roots of why we cheer. Expect packed stands, smart scheduling, and a weekend designed to bring families together while delivering exciting, high-energy performances.