Welcome to The Challenge — the cheer event where spectators always get in free and the focus is on creating a fun, inclusive environment for families and athletes alike. The Heartland Challenge in Bryan, TX on February 21-22, 2026, features flexible two-day formats, no hidden costs for fans, and a vibrant atmosphere that brings the heart and energy back to competition weekends. Cheer loud, stay connected, and enjoy a weekend full of unforgettable memories.
February 21-22, 2026
Legends Event Center
2533 Midtown Pk Blvd
Bryan, TX 77801
Maximum is never stay-to-play, but we always offer discounted rates at quality hotels.
100% Paid Bid – Supreme Grand Champion
50% Paid Bid – Grand Champion
4 At Large Cheer Bids
4 At Large Dance Bids
4 Partial Paid Cheer Bids
1 Partial Paid Dance Bid
Paid – 1 available
At large – 3 available
Any teams accepting paid OR at large bids to ASWC or PRGN will need to purchase a Zorts ID ($12.80/year) and complete their eligibility registration through Zorts. Gyms with athletes or coaches who have not purchased a Zorts ID or completed their eligibility registration will not be eligible to receive a bid and compete at ASWC or PRGN.
If you intend to accept bids to the Allstar World Championship or Prep and Rec Grand Nationals, let us know prior to the event so that we can connect you with a Zorts representative.
You can expect a call from Zorts staff to go over the next steps, answer any Zorts-specific questions, and provide your gym’s personalized links to get started.
Please note: Crossover athletes participating in multiple routines only need to complete their roster entries once.
If you have any questions or have not received your personalized link, please reach out to [email protected] and let them know you are attending a Maximum Cheer event.
Thank you for helping your teams complete these next steps—this ensures a smooth, safe, and secure experience for everyone at Maximum Cheer Events!
More Details Coming Soon
*Ticket will become available on the ticket portal 30 days prior to the event*
You can watch this event for free on our Live Stream Hub!