Maximum is the cheer division of The Sports Facilities Companies. Guided by a “Purpose over Profits” philosophy, Maximum produces well-run, inclusive, family-centered competitions — backed by SFC’s national venue network and event management expertise.
Founded in January 2017 as an independent event producer, Maximum now hosts events in more than 20 states and serves programs from over 40 states and provinces.
“Purpose over Profits”
Maximum was founded on this principle and uses it to guide each choice we make.
What this means for you
Built around your athletes, not the bottom line
For programs, coaches, athletes, and families, that means competitions built around your experience: fair, welcoming, professionally managed, and hosted at high-quality venues.
1
Inclusivity
Every athlete deserves to feel seen, celebrated, and supported.
2
Support
Clear communication and feedback from top judges and coaches.
3
Experience
Interactive activities, recognition for all athletes, and fun for the whole family.
What stays the same
Fun and fair. Family-centered. Community-focused.
Nationwide all-star cheer schedule across 20+ states
Every program competes on a level playing field
Never stay-to-play — always discounted rates at quality hotels
One-day events, two-day events, camps, virtuals, and nationals
Hosted at premier venues across the SF Network
Find an event near you
The season schedule is live. Registration runs through your 8Count dashboard.