You've arrived from The Sports Facilities Companies.
You've arrived from The Sports Facilities Companies.
Youth cheer events, fueled by the nation’s leading sports and events facility network.
The connection
Maximum is the cheer division of The Sports Facilities Companies. Guided by a “Purpose over Profits” philosophy, Maximum produces well-run, inclusive, family-centered competitions — backed by SFC’s national venue network and event management expertise.
Founded in January 2017 as an independent event producer, Maximum now hosts events in more than 20 states and serves programs from over 40 states and provinces.
What this means for you
For programs, coaches, athletes, and families, that means competitions built around your experience: fair, welcoming, professionally managed, and hosted at high-quality venues.
Every athlete deserves to feel seen, celebrated, and supported.
Clear communication and feedback from top judges and coaches.
Interactive activities, recognition for all athletes, and fun for the whole family.
What stays the same
The season schedule is live. Registration runs through your 8Count dashboard.